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Zoho Backstage - Event Software, Set Up and Supported
On the Ground
Zoho Backstage handles the whole event - the website, registration, ticketing, check-in and badging, the expo floor, the attendee app and the analytics afterwards.
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We do the part that software cannot. We license it to you, configure it around your event, and then our team is physically there on the day - running the registration desk, managing check-in, handling the badge printer when it jams at 8:40am with a queue forming.
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We cover Tamil Nadu and the UAE with our own local teams.
Everywhere else, we fly.
Conferences · Exhibitions and expos · Summits · University events · Association AGMs · Product launches · In-person, virtual and hybrid
One event management platform, from first invite to final report
Everything you need to plan, run and measure exceptional events, without the back and forth.
The event website
A branded, multi-language event site built without a developer. Agenda, speakers, sponsors, venue, ticket types, all editable by your marketing team.rather than through a change request
Registration and forms
Custom registration forms capturing what you actually need.
Regular and add-on session registrations, so a delegate can book the main conference plus two workshops in one flow.
Pre-approval where needed.
Event Ticketing
Multiple Event ticket types with activation and expiry dates, early-bird tiers, auto-generated discount codes, and group bookings.
Event planning
Agenda and session management across tracks and days, speaker profiles and coordination, sponsorship tiers and deliverables, and access control for exclusive zones.
Check-in and badging
QR code check-in, self-service kiosks to keep the queue moving, controlled access for VIP areas and restricted sessions, and custom on-demand badge printing.
Expo and exhibitor management
An interactive floor plan exhibitors book booths from directly, automated exhibitor communications, branded exhibitor pages, attendee-to-exhibitor matchmaking, and lead capture with classification.
Attendee engagement
AI-powered matchmaking that introduces the right people to each other, one-to-one chat, discussion channels, polls, Q&A and gamification.
Two mobile apps
An organiser app for tracking registrations, checking people in and pushing announcements from your phone while walking the floor. And an attendee app for agenda, networking, session streaming and community, branded to your event.
Marketing
Stage-based automated email campaigns, banner creation, and affiliate marketing to extend your reach beyond your own list.
Analytics
Revenue and ticket sales, check-in rates, session-level attendance, poll results, attendee counts by type and location, and repeat versus first-time attendees. The report that tells you whether to run it again.
Automation and integration
Workflows, scheduled announcements, webhooks, and lead push straight into
Zoho CRM - so the badge someone scanned at your booth becomes a qualified lead record before the exhibitor gets home
Privacy
No ad trackers, no third-party cookies, no data mining, on infrastructure Zoho owns end to end.
For university, government and healthcare events that is often the deciding factor rather than a footnote.
0% commission ticketing, which is worth more than it sounds
Most event ticketing platforms take a percentage of every ticket sold.
More on the commission point below, because it matters more than anything else here
On a conference selling 500 tickets at a meaningful price, that percentage becomes a serious number - often more than the entire cost of the software. Zoho Backstage charges 0% commission on ticket sales. You keep the ticket revenue. You pay for the platform and nothing else, aside from whatever your payment gateway charges.
You keep the ticket revenue
Pay only for the platform and your gateway charges
A bigger difference for bigger events
Run the maths on your last event before you assume this is a minor detail.
For a lot of organisers it is the single biggest cost difference between platforms, and it is the reason the conversation starts.
Our Team, at your venue, on the day
This is what we do that a software reseller does not.
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Event day has no rollback. The queue at the registration desk either moves or it does not, and everybody at your event forms their first impression standing in it.
Registration desk operation
Staffed by people who configured the system, not by temps briefed the night before.
Check-in and badge printing
Including walk-ups and on-site registrations that were never in your list.
Kiosk setup and management
For self-service check-in.
Hardware
Scanners, badge printers, tablets, kiosks, and the boring but critical work of testing every one of them the day before.
Exhibitor and sponsor support
Booth lead scanners handed out, exhibitors shown how to use them, problems solved before they escalate to you.
Live troubleshooting
Across the day, so your team runs the event instead of the software.
Post-event handover
Data reconciled, leads pushed to Zoho CRM, reporting delivered.
Access control
For VIP areas, paid workshops and restricted sessions.
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Tamil Nadu - our own team, on site
We are headquartered in Chennai. For events across Tamil Nadu our own people attend, which means no travel loading on your quote, a site visit before the event rather than a phone call, and a team that can be at the venue the day before to test hardware properly.
Chennai, Coimbatore, Madurai, Tiruchirappalli and everywhere between
UAE - our own team, on site
Our Dubai office covers UAE events the same way. Dubai, Abu Dhabi, Sharjah and the wider Emirates, with a local team rather than consultants flown in for the occasion.
We handle Arabic and English registration and badging, multi-nationality delegate data, and the practical realities of exhibition venues here.
Everywhere else - we fly
Outside Tamil Nadu and the UAE, we travel. India-wide, across the GCC, and internationally.
Travel and accommodation are quoted separately and transparently on top of the service, and you see both numbers before you commit. For a multi-day conference with a thousand delegates, flying a team who know your configuration is usually cheaper than the cost of registration desk that fails.
A hybrid event platform,
run by people who handle both halves
Hybrid events fail in a predictable way. The in-person event is excellent and the online audience gets a fixed camera, poor audio and no way to participate. They leave at the first break and you count them as attendees anyway.
Running both properly means treating the virtual audience as attendees rather than viewers.
What we set up
One registration flow
For both audiences, with ticket types that distinguish in-person from virtual.
Sessions streamed into the platform
Where remote delegates watch inside the event, not on a separate link that lands in someone's spam folder.
Q&A and polls that span both audiences
So a question from an online delegate reaches the stage.
Networking across both
Including Al matchmaking that does not care which room someone is in.
Sponsor and exhibitor visibility for the virtual audience
Which is what makes hybrid sponsorship
sellable at all.
Recording and on-demand access
Afterwards, extending the life of content you paid to produce.
Unified analytics
Attendance, engagement and session data across both audiences in one report.
The events this fits
Conferences and summits
Multi-track, multi-day, with workshops and paid add-on sessions.
Exhibitions and Expos
Where the floor plan, booth booking and exhibitor lead capture matter as much as attendee registration.
Universities and academic institutions
Convocations, symposia and academic conferences, where privacy and data handling are scrutinised
Associations and member bodies
AGMs, chapter events and annual conferences with membership-linked ticketing.
Corporate events
Customer conferences, partner summits, product launches and internal all-hands.
Government and public sector events,
Where procurement, data residency and accessibility all have to be answered before anything else.
Where we are not the right fit: Weddings, social functions and consumer entertainment events.
We are an event technology and operations company, not a venue-and-catering event agency, and we will point you elsewhere rather than take the work.
The licence costs the same.
The event day doesn't.
Zoho sets the price of Zoho Backstage and we cannot mark it up or discount below it. The licence is the same number either way.
The right plan for your event size
Chosen before you pay. Backstage plans differ by event volume and attendee numbers, and the wrong plan discovered three weeks before an event is a genuinely bad afternoon.
One supplier for software and delivery
No contract between your platform vendor and your on-ground team, because they are the same people.
A named consultant, not a support queue Which matters most in the fortnight before an event.
A straight answer on Zoho One
If you will also use CRM, Campaigns, Books and the rest, the bundle is often the better buy. We will run both numbers.
What implementation actually involves
A clear process, from planning to post-event insights, so your event runs smoothly.
Event discovery
Format, dates, venue, expected numbers, ticket types, sessions and tracks, sponsors and exhibitors, what has gone wrong at previous events. You get a written scope and a fixed price, with any travel costed separately and visibly.
Event website and branding
Site built, branded and populated with agenda, speakers, sponsors and venue detail, in the languages your audience needs.
Registration and ticketing
Ticket types, pricing tiers, discount codes, add-on sessions, registration forms, approval rules and payment gateway connected and tested with real transactions.
Sessions, speakers and sponsors
Agenda built across tracks and days, speaker profiles loaded, sponsorship tiers and deliverables configured.
Expo setup
Floor plan built, booths made bookable, exhibitor onboarding and lead scanners prepared.
Apps and engagement
Attendee app branded and populated, organiser app configured for your desk team, matchmaking, polls and Q&A set up.
Integration
Leads and registrations flowing into Zoho CRM, marketing into Campaigns, plus any third-party system in scope.
Rehearsal
Hardware tested, check-in flow run end to end, streaming tested at the venue on the venue's actual connection.
This step is not optional and we will not skip it to save a day.
Event day
Our team on site.
Post-event
Data reconciled, leads delivered, analytics reported, and a debrief on what to change next time.
Zoho Backstage pricing, and what an event actually costs
If you are here comparing Zoho Backstage pricing against other event platforms, the number on Zoho's site is only one of three you will pay. We keep them separate so you can see what each one buys.
The Zoho Backstage licence
Set by Zoho, priced by event volume and attendee numbers. Same price wherever you buy it. Ticket sales carry 0% commission.
Setup and configuration
A fixed-price project scoped against your event. Bigger events with expo floors and multiple tracks cost more than a single-track one-day conference, for obvious reasons.
On-ground support and streaming
Quoted per event against team size, days on site and what hardware is needed.For events outside Tamil Nadu and the UAE, travel and accommodation are quoted separately and transparently.
Travel and accommodation
For events outside Tamil Nadu and the UAE, travel and accommodation are quoted separately and transparently.
We do not publish figures
Because an event quote that ignores your delegate numbers, format and venue would be meaningless.
Tell us about the event and you will have a proper number.
Thirteen years in Zoho, and people who turn up
Deep product expertise, real event experience, and a team that stays with you.
Year after year.
Zoho Premium Partner
The top partner tier, held for thirteen years.
1,500+ Zoho
implementations
Since 2013.
50+ certified consultants
In-house.
Own teams in
Tamil Nadu and the UAE
And we travel anywhere else.
Software and delivery from one supplier
The people who built your registration flow are the people running your desk.
We integrate the whole stack
Backstage into Zoho CRM and the rest of your systems, so the event feeds your pipeline instead of producing a spreadsheet.
We stay - annual events, run again each year, on ongoing support
Tell us about your event
Give us the format, the dates, the venue and roughly how many people you expect. We’ll come back with the right Backstage plan, a setup scope, and an honest view of whether you need us on the ground or whether your own team can run it with the system configured properly.
+919159045198 +971 52 496 9378 sales@linztechnologies.com
Zoho Backstage FAQ
Zoho Backstage is an all-in-one event management platform covering the event website, registration and ticketing, agenda and speaker management, check-in and badging, expo and exhibitor management, attendee mobile apps, engagement tools and post-event analytics. It supports in-person, virtual and hybrid events.
No. Zoho Backstage charges 0% commission on tickets sold through the platform. You pay for the software rather than a share of your ticket revenue, aside from whatever your payment gateway charges.
Yes, and it is the main reason clients come to us rather than to a software-only reseller. Our team runs the registration desk, manages check-in and badge printing, handles kiosks and hardware, supports exhibitors with lead scanners, and troubleshoots live throughout the day.
We have our own local teams in Tamil Nadu and the UAE, so events there are covered without travel loading. For events elsewhere in India, across the GCC or internationally, we travel, with travel and accommodation quoted separately and transparently.
Yes. We configure one registration flow covering both in-person and virtual attendees, stream sessions into the platform so remote delegates participate inside the event, run Q&A and polls across both audiences, enable networking between them, and report attendance and engagement for both in one place.
Yes, as a service alongside the platform, so the stream and the event technology are configured together rather than split across two suppliers. Because the stream runs through the event platform, your virtual attendees are registered, ticketed people whose engagement is measured rather than an anonymous view count.
Yes. It provides an interactive floor plan for exhibitors to book booths from, automated exhibitor communications, branded exhibitor Pages, attendee-to-exhibitor matchmaking, and lead capture with classification that can flow into your CRM.
Yes. Registrations and scanned leads can be pushed into Zoho CRM automatically, so event contacts become pipeline records rather than a spreadsheet somebody has to import later.
Two. An organiser app for tracking registrations, checking attendees in and making announcements from a phone, and a branded attendee app for agenda, networking, session streaming and community.
Yes. The event website supports multiple languages, which matters for UAE and GCC events running in Arabic and English
Zoho Backstage pricing is set by Zoho and varies by event volume and attendee numbers, and it is the same price wherever you buy the licence. Ticket sales carry 0% commission, so there is no percentage taken from your ticket revenue. Beyond the licence there are two further numbers: a fixed-price setup project scoped against your event, and on-ground support and streaming quoted per event. Travel is quoted separately and transparently for events outside Tamil Nadu and the UAE.